Barilla / promoter

The Barilla Group is a family-owned, unlisted company chaired by brothers Guido, Luca, and Paolo Barilla. It was founded by great-grandfather Pietro Barilla, who opened a bakery in Parma in 1877. Today, Barilla is famous in Italy and around the world for the excellence of its food products.

With its brands—Barilla, Mulino Bianco, Pan di Stelle, Grancereale, Harrys, Wasa, Filiz, Yemina, Misko, Voiello, First, Catelli, Pasta Evangelists, Artisia, Pavesini, Gran Pavesi, Togo, Ringo, Gocciole, Barilla for Professionals and Back to Nature—it promotes a tasty, joyful, and genuine diet, inspired by the Mediterranean diet and the Italian lifestyle.

When Pietro opened his shop 148 years ago, the main aim was to make good food. Today, that principle has become Barilla’s way of doing business, with almost 9,000 people working for the company and a supply chain that shares its values and passion for quality.

The Group’s commitment is to offer people the joy that good, well-made food can give them, made with selected ingredients from responsible supply chains as far as possible, contributing to a better present and future.

Since 1987, a historical archive has been collecting and preserving the history of the company’s 148 years of life, which today, thanks to the www.archiviostoricobarilla.com museum portal, is a resource accessible to all and bears witness to the journey of a Made in Italy icon and the changes in Italian society.

For more information, please visit: www.barillagroup.com; X: @barillagroup; LinkedIn: Barilla Group; Instagram: @barillapeople