Pirelli / promoter

Founded in 1872 in Milan, Italy, Pirelli is a multinational with Italian roots and a brand that is recognised worldwide for its cutting-edge technologies, commitment to sustainability, capacity for innovation and the quality of its products.

With 18 production plants in 12 countries, a commercial presence in more than 160 countries, around 31,000 employees and a turnover of around €6.7 billion, Pirelli is one of the world’s leading manufacturers of tyres and related services, and the only one entirely dedicated to the consumer market, including tyres for cars, motorbikes and bicycles. Its production focuses on the high and very high end of the range, the “High Value’” segment, where Pirelli is a global leader, boasting partnerships with the world’s most prestigious car manufacturers.

Active in motorsport since 1907, Pirelli is present in more than 350 car and motorbike championships, including the Formula 1 World Championship for which it has been the sole supplier since 2011.

Following a tradition based on innovation and technology, Pirelli invests about 5.5 per cent of its revenues in Research and Development from High Value products and can boast a portfolio of 6,000 patents.